Yggdrasil adds Emerging Games Studio Jelly to its Global YG Masters Program

The online casino industry is a dynamic landscape, constantly evolving through strategic partnerships and technological advancements. At the forefront of this innovation is Yggdrasil, a renowned iGaming publisher, whose YG Masters program has become a vital incubator for emerging talent. Among the notable studios to join this prestigious initiative is Jelly, a developer celebrated for its mobile-first approach to crafting engaging casino games.

This collaboration marks a significant milestone, not just for Yggdrasil and Jelly, but for the broader online gaming ecosystem. By integrating Jelly's fresh, mobile-optimised content into Yggdrasil's extensive global network, the partnership promises to deliver a richer and more diverse gaming experience to players worldwide, including the enthusiastic online casino community in South Africa.

Jelly's journey has been characterised by a passionate commitment to creating games specifically designed for the mobile experience. Their entry into the GATI-powered YG Masters program has amplified their potential, providing the tools and reach necessary to elevate their innovative titles to a global audience.

The Strategic Alliance: Yggdrasil and Jelly

The YG Masters program is a testament to Yggdrasil's vision of fostering innovation within the iGaming sector. It serves as a launchpad for independent game studios, offering them a unique opportunity to develop, design, and distribute their gaming content through Yggdrasil's expansive global network. Participants benefit immensely from Yggdrasil's deep industry expertise, advanced promotional tools, and cutting-edge technology.

For Jelly, this partnership means gaining direct access to Yggdrasil's revolutionary GATI technology. This proprietary framework provides developers with pre-configured, standardised toolkits essential for creating top-tier games efficiently. More importantly, it grants immediate access to the vast array of markets available through Yggdrasil's robust distribution network. This accelerated market penetration strategy allows studios like Jelly to scale rapidly and reach players in diverse regions, including those accessing international online casinos from South Africa.

Powering Innovation with GATI Technology

The GATI technology is a cornerstone of the YG Masters program, designed to streamline the game development and distribution process. It empowers studios by providing a standardised, regulatory-compliant framework that significantly reduces time-to-market. This means that innovative games from developers like Jelly can reach players faster, ensuring a constant influx of fresh and exciting content.

For players in South Africa, who often engage with a variety of international online casino platforms, this translates into a wider selection of high-quality, mobile-optimised games. The efficiency of GATI ensures that Jelly's unique mobile-first designs are seamlessly integrated and perform flawlessly across different devices, enhancing the overall gaming experience. This technological backbone supports the rapid evolution of online casino offerings, keeping the industry vibrant and engaging for its global audience.

A Shared Vision for the Future of iGaming

The collaboration between Yggdrasil and Jelly is underpinned by a shared commitment to excellence and innovation. Stuart McCarthy, Head of Partnerships at Yggdrasil, has consistently highlighted the immense success of partnerships facilitated by the GATI platform, noting the tremendous growth and global distribution achieved by their partners. He expressed particular enthusiasm for Jelly's inclusion, specifically praising their mobile-first content, and voiced optimism that this alliance would be a significant leap forward for both entities, helping them achieve their respective business objectives.

Echoing this sentiment, Victoria Newbolt, Marketing Lead at Jelly, affirmed the privilege of partnering with Yggdrasil. She acknowledged the rigorous selection process, which underscores Yggdrasil's focus on collaborating with the best in the industry. Jelly, as a promising new company, was thrilled to align with Yggdrasil due to their shared vision for high standards, quality, and novelty in gaming and entertainment. Newbolt also reiterated Jelly's strong belief in the GATI technology's potential to help them expand their reach globally, bringing their unique gaming experiences to players across the world.

In the fast-paced technology sector, synergistic partnerships are crucial for achieving widespread impact. Collaborations like that between Yggdrasil and Jelly exemplify how working together can lead to greater reach and innovation than individual efforts. This strategic alliance not only benefits the companies involved but also enriches the entire online gaming landscape, ensuring a continuous stream of cutting-edge, mobile-friendly content for players everywhere, including those enjoying online casinos in South Africa.